A tattoo stays with someone for the rest of their life. Because of that, we believe the experience of choosing a tattoo should be just as thoughtful and intentional as the tattoo itself.
Our goal is to help people arrive at a design they can live with proudly — one that still feels right years from now, and that brings positive emotions every time they see it.
We want to provide the best possible tattoo experience within a customer's means, balancing emotion, design, durability, safety, and budget. When someone looks back on their tattoo later in life, they shouldn't think about uncertainty or compromise — they should think, "This was the right choice."
Many customers want a tattoo, but don't yet have the language or knowledge to define what they want.
Many customers say "I want a tattoo, what does it cost?" and rely on Pinterest or Instagram without fully understanding what they are seeing.
Most customers are unfamiliar with:
Customers often know they want something on their body, but struggle to express the idea clearly.
Preferences frequently change during the process — design ideas shift, budgets change, and uncertainty increases.
Many customers are unaware of the long-term consequences of highly visible tattoos (e.g. face, neck, hands) in professional and social contexts.
This uncertainty can lead to hesitation, dissatisfaction, or regret.
(STUDIOS & FRANCHISES)
Tattoo consultations take time and are often unbilled.
Artists spend valuable hours translating vague ideas into concrete designs.
Poorly prepared clients lead to:
Studios lose efficiency and predictability.
Better-prepared clients create smoother workflows and more sustainable operations.
Novice tattoo artists often find it difficult to quickly sketch ideas during walk-ins or calls.
Artists frequently receive unclear references or conflicting inspiration.
Without clear visual direction, artists spend time redesigning instead of focusing on craftsmanship.
Artists don't need replacement — they need clarity, alignment, and better starting points.
do we add value for prospects and customers
Choosing a tattoo is not a single decision — it's a process of discovery.
Most people don't walk in with a finished idea. They start with a feeling, a symbol, a moment, or a vague image. Our role is to help turn that starting point into something clear, intentional, and right — without rushing the process or wasting anyone's time.
We do this by guiding customers from broad ideas to focused decisions, step by step.
Every tattoo, no matter how complex or artistic, can be understood through a small number of essential choices:
Instead of forcing customers to know all of this upfront, our tool helps them discover these answers gradually — through conversation, visual exploration, and education.
Early on, things stay open and exploratory. As confidence grows, choices naturally become clearer.
We believe clarity should never be a barrier.
That's why the early stage of the journey focuses on:
At this point, customers are not paying for artwork — they're gaining orientation and confidence.
Once real creative effort is required — visual exploration, refinement, and planning — commitment becomes important. This ensures that:
Payment doesn't unlock decisions. It supports real creative work.
Not all tattoos — or tattoo artists — work the same way.
Our process adapts to the artist's level of experience:
Less experienced artists work with clearer boundaries and tighter briefs, creating safety and predictability.
More experienced artists are given more freedom to interpret and evolve ideas, using their expertise to elevate the design.
The structure stays the same — but how tightly it's defined depends on who is doing the work. This protects quality without limiting creativity.
We are not replacing tattoo artists or their creative process.
Instead, we prepare customers before they sit in the chair:
The result is a smoother handoff from idea to execution:
Artists start from alignment, not confusion.
Customers arrive confident, not uncertain.
By the time a tattoo is executed:
What remains is what matters most: craft, trust, and a tattoo that still feels right years later.
We've built a set of connected platforms that support the entire tattoo discovery journey:
AI powered tattoo design tools that help visualize ideas, and iterate designs till they really befitting something that will stay on someone's body for decades to come.
Explaining:
THE RESULT IS:
More confident customers
Clearer direction for artists
More efficient studios
A better experience — for everyone involved.
PURPOSE: Lead generation, trial
€20
(FOR CALL-IN & WALK-IN)
Parlors pay 5% commission on completed tattoos
Example: €300 tattoo = €15 commission